According to statistics, in the first 6 months of 2026, the province is estimated to have welcomed over 17.5 million tourist arrivals, up 23.19% compared to the same period in 2025. Of this, domestic visitors reached 15.791 million arrivals, while international visitors reached 1.801 million arrivals. Total revenue from tourism activities is estimated at over VND 17,835 billion, up 20.86% compared to the same period last year. This result continues to affirm the important role of tourism in the locality's socio-economic development.

Ninh Binh tourism's positive growth momentum has been driven by several favorable factors. In the early months of the year, demand for cultural and spiritual sightseeing and experiences among local residents and visitors increased significantly. Many traditional festivals and distinctive cultural activities were held, contributing to a strong draw for the destination, including the Bai Dinh Pagoda Festival, Tam Chuc Pagoda Festival, Doi Son Tich Dien Festival, Tran Thuong Temple Grain-Giving Festival, Tran Temple Seal-Opening Ceremony, and the Non Khe Village Bao Ban Festival, among others. These events brought visitors diverse experiences, further enriching the province's tourism offerings.

Notably, in the second quarter of 2026, Ninh Binh successfully organized Ninh Binh Tourism Week 2026, featuring a wide range of engaging activities such as the opening ceremony of Ninh Binh Sea Tourism 2026, the successful "Forestival" Trang An – Ninh Binh Music and Creativity Festival 2026, golden-season experiential activities in Tam Coc, traditional cultural performances, culinary promotion, OCOP product showcases, tourism business networking and survey activities, and many other distinctive cultural events. Alongside this, the "Golden Colors of Tam Coc – Trang An" Phototour 2026 attracted a large number of photographers and journalists who participated in capturing beautiful moments of nature, people, and the distinctive cultural values of the ancient capital region.

Through this series of activities, images of the Trang An Scenic Landscape Complex, Tam Coc – Bich Dong, Bai Dinh Pagoda, Tam Chuc Pagoda, Thinh Long Sea Tourist Area, and the Van Long Nature Reserve, along with many of the province's distinctive cultural and historical values, were widely introduced to domestic and international visitors, helping to elevate Ninh Binh's tourism status and brand on the tourism map of Vietnam and the world.

Alongside organizing tourism events, promotion efforts on digital platforms have continued to be strengthened. Images of Ninh Binh's famous destinations are increasingly appearing on digital platforms such as YouTube, TikTok, Facebook, Instagram, and online travel platforms. Notably, the choice of the Trang An Scenic Landscape Complex as the main setting for singer Son Tung M-TP's music video "Come My Way" created a powerful ripple effect across cyberspace, helping bring Ninh Binh's majestic, pristine natural landscapes closer to audiences both domestically and internationally.

In addition, tourist sites and accommodation facilities across the province have consistently focused on improving service quality, ensuring proper facilities and human resources, maintaining security and order, ensuring environmental hygiene, publicly listing prices, and building an image of a safe, friendly, and civilized destination. These are important factors helping Ninh Binh receive increasingly high praise from visitors and continue to affirm its brand on the national and international tourism map.

The result of welcoming over 17.5 million visitor arrivals in the first 6 months of 2026 clearly demonstrates the growing appeal of Ninh Binh tourism, as well as the industry's continuous efforts in innovation, quality improvement, and accelerated digital transformation. This serves as an important foundation for Ninh Binh to continue leveraging its potential and advantages, becoming a tourism center of national and international stature, worthy of its status as a millennial heritage city and a future creative city.