The training course was organized to concretize the "Digital Literacy" movement, contributing to the effective implementation of Resolution No. 57-NQ/TW of the Politburo on breakthroughs in science, technology, innovation and national digital transformation, while also promoting smart tourism development in Ninh Binh Province.

The course attracted 70 trainees, including cultural officials, representatives of the Youth Union and the Women's Union from coastal communes, along with businesses, cooperatives, household businesses, and local communities involved in tourism activities in the coastal communes of Ninh Binh Province.

Mr. Pham Duy Phong - Deputy Director of the Ninh Binh Provincial Department of Tourism delivers the opening speech at the training course

The teaching staff for the program included experienced experts in the fields of digital transformation and digital communication, such as Mr. Bui Ngoc Giao - Senior Expert at CML Training Group, an expert from the Tourism Information Technology Center under the Vietnam National Authority of Tourism, and Mr. Tran Van Kien - Expert from TikTok Vietnam.

The program focused on three main topics: Digital literacy and basic digital skills in tourism; Application of digital technology in tourism promotion, business, and management; and Digitalizing destinations and building a digital tourism community. Trainees were guided on applying AI, social media, QR codes, Google Maps, and other digital platforms in tourism promotion and business through hands-on practical sessions.

Launch of the Giao Ninh Digital Literacy Volunteer Team

A highlight of the program was the launch ceremony of the Giao Ninh Digital Literacy Volunteer Team, comprising 30 members who are representatives of the Youth Union from coastal communes. This team serves as the core, pioneering force to spread the digital transformation movement within the community and build a team of digital tourism citizens.

Overview of the training course

Through the training course, trainees were equipped with practical digital knowledge and skills for tourism activities, such as applying artificial intelligence (AI) to create communication content, effectively using social media platforms to promote destinations, taking photos, filming videos, producing digital communication products, leveraging digital platforms for tourism business, electronic payments, digitalizing destination information, and improving online safety skills. This will serve as an important foundation to help officials, businesses, and communities proactively apply digital technology in tourism promotion and development activities, contributing to building a digital tourism community, promoting smart tourism development, and enhancing the attractiveness and competitiveness of Ninh Binh as a destination during this digital transformation period.