The eatery traces its roots back to the 1940s, when Mr. Tang, a native of Hang Tien Street, opened a small pho stall to support his family. The broth, clear yet rich with the natural sweetness of beef bones simmered for hours; the noodles, soft but never mushy; and the thinly sliced fresh beef all came together to create a humble yet unforgettable bowl of pho. After him, his son and later his grandson carried on the craft. Today, three generations have kept the fire burning, each adding their own creativity while staying true to the essence of authentic Nam Dinh pho.

Regulars still recognize that familiar taste in every bowl: clear broth with a lingering sweetness, carefully chosen scallions and herbs, and above all, meticulous attention to every detail of preparation. More than 80 years have passed, yet the secret seasoning and the warm, heartfelt service remain unchanged. Every morning, Cu Tang’s eatery bustles with diners – from locals, students, and workers to travelers from Hanoi and neighboring provinces. For many, stopping by for a steaming bowl of pho has become an essential part of their culinary journey through Nam Dinh. The eatery’s modest and rustic setting adds to its charm, evoking memories of the street pho vendors of the old days.

In the midst of modern life, with new variations of pho constantly emerging, Cu Tang’s Pho has stayed steadfast on its path of preserving tradition. It is not merely a business but a proud legacy of family and hometown heritage. For many diners, a bowl of Cu Tang’s beef pho is more than just food – it is a slice of culture, a taste of childhood, and a memory of chilly mornings warmed by the rising steam of broth.