The 2025 Lao Cai International Tourism Fair is held with a scale of 130 booths from both domestic and international participants. Notably, the event features the participation of a survey delegation consisting of 120 major international travel agencies, representing more than 10 countries and territories that are key international tourism markets for Lao Cai, such as China, Malaysia, India, Japan, Australia, South Korea, France, Thailand, the Philippines, and Indonesia, along with over 40 domestic and international promotion and media agencies.

Under the direction of the Department of Tourism of Ninh Binh Province, and with the aim of enhancing promotional activities and showcasing the strengths and distinctive tourism products of Ninh Binh to key markets, while creating opportunities for Ninh Binh tourism businesses to learn, connect, and cooperate with partners both domestically and internationally, the Ninh Binh Center for Tourism Information and Promotion participated in the exhibition booth with the theme: "Ninh Binh – The Magnificent Ancient Capital."

Also joining the fair were representatives of local enterprises producing OCOP (One Commune One Product) goods, such as Sinh Duoc Cooperative and ECO FOODS Vietnam Import-Export Co., Ltd.

As part of the fair's activities, the Ninh Binh tourism exhibition booth featured a variety of engagement efforts, including direct presentations by staff providing information about the local economy, society, and tourism; display and distribution of publications such as books, brochures, and maps; as well as arranging meetings with potential partners. In addition, OCOP product enterprises introduced and directly sold their specialty local products, while also conducting meetings and discussions to explore business cooperation opportunities with customers, travel agencies, and both domestic and international investors.

Lao Cai International Traval Mart 2025 offers a valuable opportunity to expand cooperation and integrate into the global economy. It provides favorable conditions for domestic and international businesses to strengthen brand recognition, showcase product quality, engage in exchanges and collaboration, promote and expand markets, introduce new products, and sign commercial contracts. All these efforts aim to boost domestic production, foster beneficial partnerships, and strive for comprehensive and sustainable development in the near future.