On the morning of April 10, 2026, the Vietnam International Travel Mart (VITM Hanoi 2026) officially opened at the International Center for Exhibition (I.C.E), Friendship Cultural Palace, 91 Tran Hung Dao Street, Hanoi, under the theme: “Digital Transformation and Green Growth – Elevating Vietnam Tourism.”
VITM Hanoi 2026 is one of the largest tourism events in Vietnam, featuring approximately 450 booths and more than 600 tourism enterprises from 34 provinces and cities, along with participants from 15 countries and territories. The fair is expected to attract around 80,000 visitors for networking and business transactions.
Within the framework of the event, a wide range of key activities are organized, including B2B business networking programs with the participation of hundreds of domestic and international enterprises; local tourism promotion conferences; seminars on the application of technology and digital transformation in tourism; ceremonies honoring outstanding organizations and individuals in the tourism sector; as well as tourism product showcases and attractive promotional programs for visitors.
Ninh Binh Province participates with a 54-square-meter booth under the theme “The Magnificent Beauty of the Ancient Capital.” The booth is designed and decorated with striking images of Ninh Binh’s iconic attractions such as the Trang An Landscape Complex, Tam Coc, and Tam Chuc, creating a strong impression and attracting a large number of visitors and partners from both domestic and international markets.
Participating in the provincial booth are several leading tourism service providers, including Xuan Truong Construction Enterprise, Thung Nham Ecotourism Area, Hang Mua Tourist Area, Tam Chuc Tourist Area, Pullman Ninh Binh Hotel, Ninh Binh Legend Hotel, Hoang Son Peace Hotel, The Reed Hotel, Emeralda Resort Ninh Binh, and Wyndham Grand Vedana Resort. Their presence contributes to showcasing a diverse range of tourism products and services, while enhancing the overall image of Ninh Binh as a destination.
Through its participation in VITM Hanoi 2026, Ninh Binh continues to affirm its position as one of Vietnam’s leading tourism destinations, while strengthening connections and cooperation with travel agencies and partners both domestically and internationally. This also serves as an important opportunity to further promote the image of Ninh Binh tourism, “The Magnificent Beauty of the Ancient Capital,” to both domestic and international visitors.