Under the theme “Ninh Binh – The Splendour of the Ancient Capital,” the Ninh Binh Department of Tourism, in partnership with the provincial Tourism Association and local tourism businesses, is presenting a vibrant showcase of the destination’s outstanding heritage, culture, landscapes and travel experiences.

Held from August 27 to 29, 2026 at the Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh Street, Tan My Ward, Ho Chi Minh City, ITE HCMC 2026 offers Ninh Binh an important platform to strengthen destination promotion, expand tourism partnerships and connect with both domestic and international markets.

Spanning 36 square metres, Ninh Binh’s exhibition space features a modern design inspired by the province’s rich cultural heritage and spectacular natural scenery.

Visitors can explore the stories of some of the destination’s most iconic attractions, including Trang An Landscape Complex, Tam Coc – Bich Dong, Hoa Lu Ancient Capital, Cuc Phuong National Park, Van Long Nature Reserve and Hang Mua.

Together with a diverse selection of tourism products and experiences, the booth presents Ninh Binh as a destination where history, nature, spirituality and contemporary travel come together in a compelling way.

Beyond destination promotion, the Ninh Binh booth also serves as a meeting point for local tourism businesses, tour operators, distributors, partners and travellers.

Through direct meetings and product presentations, participating businesses are introducing a wide range of tours, accommodation options, resort experiences and signature tourism products.

These networking activities provide valuable opportunities to establish new partnerships, strengthen business cooperation and expand Ninh Binh’s presence in both domestic and international tourism markets.