Under the theme “Ninh Binh – The Splendour of the Ancient Capital,” the Ninh Binh Department of Tourism, in partnership with the provincial Tourism Association and local tourism businesses, is presenting a vibrant showcase of the destination’s outstanding heritage, culture, landscapes and travel experiences.

Held from August 27 to 29, 2026 at the Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh Street, Tan My Ward, Ho Chi Minh City, ITE HCMC 2026 offers Ninh Binh an important platform to strengthen destination promotion, expand tourism partnerships and connect with both domestic and international markets.

Spanning 36 square metres, Ninh Binh’s exhibition space features a modern design inspired by the province’s rich cultural heritage and spectacular natural scenery.

Visitors can explore the stories of some of the destination’s most iconic attractions, including Trang An Landscape Complex, Tam Coc – Bich Dong, Hoa Lu Ancient Capital, Cuc Phuong National Park, Van Long Nature Reserve and Hang Mua.

Together with a diverse selection of tourism products and experiences, the booth presents Ninh Binh as a destination where history, nature, spirituality and contemporary travel come together in a compelling way.

Beyond destination promotion, the Ninh Binh booth also serves as a meeting point for local tourism businesses, tour operators, distributors, partners and travellers.

Through direct meetings and product presentations, participating businesses are introducing a wide range of tours, accommodation options, resort experiences and signature tourism products.

These networking activities provide valuable opportunities to establish new partnerships, strengthen business cooperation and expand Ninh Binh’s presence in both domestic and international tourism markets.

The participation of Ninh Binh’s tourism business community reflects the growing diversity and professionalism of the destination.

Among the participating businesses and organisations are Doanh Sinh Tourism and Trading Services Joint Stock Company, Xuan Thanh Hospitality, Ninh Binh Legend, Wyndham Grand Vedana Ninh Binh Resort, Cuc Phuong Mineral Retreat, Emeralda Resort Tam Coc, Emeralda Van Long, Legend Valley Hotel, Hoang Son Peace Hotel, Trang An Investment, Trading and Services Co., Ltd., and units affiliated with Xuan Truong Enterprise.

Together, these tour operators, hotels, resorts and destination developers highlight the wide variety of tourism experiences available across Ninh Binh, while creating new opportunities for cooperation and market development.

Through its participation in ITE HCMC 2026, Ninh Binh continues to strengthen its tourism brand and showcase itself as a destination that is both deeply rooted in heritage and increasingly dynamic and modern.

It is a place where thousand-year-old history lives alongside dramatic limestone landscapes; where rivers, mountains, temples and villages each tell their own story; and where every journey offers travellers a memorable connection with nature, culture and local life.

For visitors seeking authentic experiences, cultural depth and breathtaking scenery, Ninh Binh remains one of Vietnam’s most distinctive destinations to discover.