Ninh Bình, a land of a thousand years of history and culture, is steadily affirming its position on both the national and international tourism map with its distinctive brand “The Quintessence of the Ancient Capital.” This brand not only evokes majestic natural beauty but also embodies profound cultural and historical values, contributing to positioning Ninh Binh as a leading destination in Vietnam’s tourism landscape.
As an ancient land, every mountain and river in Ninh Bình holds layers of historical and cultural significance, bearing the imprints of past generations. Endowed by nature, the province boasts diverse and captivating landscapes, alongside rich intangible cultural heritage, including traditional festivals, handicrafts, unique performing arts, and a vibrant culinary culture.
Among its most outstanding highlights is the Tràng An Scenic Landscape Complex, recognized by UNESCO as a World Cultural and Natural Heritage Site. In recent years, Ninh Binh has emerged as a bright spot on the global tourism map, gaining recognition from prestigious international travel platforms, notably being ranked 7th among the Top 10 Most Friendly Destinations in the World in 2023 - the only representative from Asia on the list.
In 2025, the province welcomed an estimated 19.4 million visitors, including over 17.17 million domestic tourists and more than 2.22 million international arrivals. Total tourism revenue reached over VND 21,238 billion, marking impressive growth and contributing significantly to the local economy.
With the vision of becoming a leading tourism center in the region and reaching global standards, Ninh Bình has focused on building and positioning its destination brand to enhance competitiveness and attractiveness. The province has gradually shifted its tourism development strategy from quantitative expansion to qualitative depth, aiming to create a destination that is “safe, friendly, high-quality, and attractive.”
Following administrative restructuring, Ninh Binh now possesses abundant and diverse natural resources, with renowned attractions such as Tam Coc - Bich Dong, Thien Ha Cave, Hang Mua, Kenh Ga hot springs, and Thung Nham. In addition, ecological destinations like Cuc Phuong National Park, Xuan Thuy National Park, and Van Long Nature Reserve offer rich biodiversity and strong environmental education value. With approximately 90 km of coastline, the province also holds potential for developing marine tourism. Together, these resources create a magnificent and diverse natural landscape suitable for eco-tourism, adventure tourism, leisure, and scientific research.
As a historic imperial land and cradle of early Vietnamese dynasties, Ninh Bình possesses a vast system of tangible and intangible cultural heritage, including nearly 5,000 relics, one World Cultural and Natural Heritage Site, 10 special national relics, 265 national-level relics, and 784 provincial-level relics. The province also hosts 743 traditional festivals, including one UNESCO-recognized Intangible Cultural Heritage of Humanity - Practices related to the Viet beliefs in the Mother Goddesses of Three Realms - along with 33 national intangible cultural heritage elements. These festivals take place year-round, creating a vibrant cultural flow that attracts both domestic and international visitors.
The harmonious combination of natural and cultural resources has made Ninh Binh’s tourism increasingly distinctive, offering a wide range of experiences - from spiritual, historical, and cultural tourism to eco-tourism, resort tourism, and experiential travel. Many unique tourism products have been continuously developed to promote the province’s outstanding values.