Vietnam International Tourism Fair - VITM Hanoi 2023 with the theme "Cultural tourism" aims to guide tourism businesses to invest in building new tourism products on the basis of exploiting the unique values of culture. traditional culture and cultural heritages of Vietnam. The redirection of visitors' needs, the difference of cultures, customs, production activities and the lives of 54 ethnic groups in Vietnam is always attractive and attracts the attention of tourists. both international and domestic visitors.

Participating in VITM Hanoi 2023 Fair, Ninh Binh Tourism Information and Promotion Center cooperates with Ninh Binh Tourism Association and 14 tourism service businesses in the province: Xuan Truong Construction Enterprise, Zone Mua cave tourism, Thien Ha cave eco-tourism area, Van Long Ecotourism Service Cooperative; Ninh Binh Legend Hotel, Hoang Son Peace Hotel, Vissai Hotel, Emeralda Resort, Wyndham Grand Vedana Ninh Binh, the Reed Hotel, Van Long Green Hotel, Ngoc Minh Restaurant - Royal Cuisine, Hung Thinh box office , Bao Son Food One Member Limited Liability Company organized to participate in the fair with the largest booth scale ever. The pavilion with a size of 72m2 with the theme: "Ninh Binh - the land of wonders" is bilingual Vietnamese - English and decorated with unique images, typical of ecotourism, cultural tourism. unique and attractive tourism products and services of Ninh Binh, especially outstanding images of the World Cultural and Natural Heritage Sites of Trang An Scenic Landscape Complex and Tam Coc rice fields - Top 5 most beautiful rice fields in Vietnam and 15 beautiful but little known places.

At the Ninh Binh tourism exhibition booth, communication activities of Ninh Binh tourism brand took place, promoting the outstanding global values of Trang An World Heritage site through the introduction and distribution of tourism publications. books, booklets, tourist maps,); showing Ninh Binh tourism promotion film at the large Led screen right in the middle of the booth; at the same time, Ninh Binh tourism businesses introduce and offer to sell attractive tourism products and services; conducting meetings, exchanging business cooperation opportunities with customers, travel agencies, domestic and international investors,etc.

In particular, on the opening day of Ninh Binh Tourism Industry Fair, Xam Yen Mo team (Ninh Binh) invited Xam singing team to perform the art of Xam singing at the booth to introduce to domestic and foreign tourists the beauty and value of art. Traditional art of the ancient capital. At the same time, at the booth, there are also mini games with rewards such as discount vouchers, free sightseeing and rest at tourist attractions, hotels and resorts in Ninh Binh.