While famous destinations such as Trang An and Tam Coc – Bich Dong continue to draw large crowds, a new travel trend is gradually taking shape in Ninh Binh, particularly among international visitors: slow travel.
Unlike traditional tourism, which focuses on quick sightseeing and "checking in" at well-known landmarks, many foreign travelers are choosing to stay longer and take time to explore the local culture, way of life, and natural environment in greater depth. Activities such as cycling through villages, joining locals in cooking, or simply sitting down for tea while admiring the rice paddies are becoming increasingly popular experiences.
Observations from areas such as the outskirts of Tam Coc, Trang An, and neighboring communes indicate a growing trend of international tourists staying for extended periods at homestays. Rather than opting for large hotels, visitors are gravitating toward intimate, locally rooted accommodations where they can interact directly with residents and get a genuine feel for everyday life.
Notably, many international travelers say they deliberately avoid overcrowded spots during peak hours, instead choosing to go early in the morning or seek out lesser-known routes and destinations. This not only enhances the quality of their personal experience but also helps ease pressure on major tourist sites.
The slow travel trend also opens up development opportunities for community-based and eco-tourism models in Ninh Binh. Tourism products tied to nature and local culture, if developed in the right direction, have the potential to become new highlights that attract visitors who spend more and stay longer.
As Ninh Binh's tourism sector continues its strong growth, embracing and steering development toward the slow travel experience can not only diversify tourism offerings, but also help build the province's image as a sustainable, welcoming, and culturally rich destination in the eyes of international visitors.