Entering the summer tourism season - the peak period for beach travel - coastal localities in Ninh Bình are gradually tapping into their existing potential and advantages to attract visitors, thereby contributing to socio-economic development and improving local livelihoods.
The province’s coastal areas possess many favorable conditions for tourism development, including long beaches, open and airy spaces, distinctive coastal ecosystems, and abundant seafood resources. These are important factors for creating and developing coastal tourism products associated with leisure, cuisine, and experiences of fishermen’s daily life.
To further capitalize on coastal tourism potential, Ninh Bình’s tourism sector is strengthening promotional activities to enhance the destination’s image, while encouraging the development of tourism services that meet visitors’ needs. At the same time, efforts to ensure safety and security for tourists, environmental hygiene, and service quality are being prioritized in order to build a friendly and civilized image of coastal tourism.
According to the plan issued by the Ninh Bình Provincial People’s Committee, the province’s coastal tourism development strategy is divided into two distinct phases. In the first phase (2026 - 2027), the province will focus on selecting several areas with beautiful beaches and good water quality to develop key coastal tourism products. At the same time, it will reposition and refresh the branding of two familiar beaches - Quất Lâm and Thịnh Long, which were once popular seaside destinations for tourists from Northern Vietnam.
Alongside brand repositioning, the province plans to develop coastal resort tourism models combined with community-based experiences and traditional craft villages. These models will initially be implemented in coastal areas such as Hải Thịnh, Giao Ninh, and Giao Minh, which have advantages in natural landscapes and the distinctive cultural life of coastal communities.
In the second phase (2028 - 2030), Ninh Bình will further promote the development of distinctive coastal tourism products, while continuing to expand experiential models linked to traditional craft villages and seaside resorts. Two areas identified for this expansion are Giao Hưng and Giao Bình.
With its advantages in natural and cultural coastal resources, along with the active involvement of local authorities and communities, coastal tourism is expected to continue growing, enriching Ninh Bình’s tourism offerings and attracting an increasing number of visitors.