In recent years, Ninh Bình has firmly established itself as one of Vietnam’s leading destinations, recognized internationally as a land where nature, culture, history, and spirituality converge. The province not only captivates visitors with its majestic mountains, mysterious caves, and tranquil rivers reflecting world heritage sites, but also wins hearts through the warmth and hospitality of its people.
With a well-planned promotion strategy and a sustainable development orientation, the tourism brand “Ninh Bình – The Magnificent Land of the Ancient Capital” has made a strong impression and expanded its presence on the global tourism map. Iconic landmarks such as the Tràng An Scenic Landscape Complex – a UNESCO World Cultural and Natural Heritage Site, Tam Cốc – Bích Động, Bái Đính Pagoda, Múa Cave, Cúc Phương National Park, Xuân Thủy National Park, Tam Chúc Pagoda, and Trần Temple have become symbols of Ninh Bình tourism, leaving a lasting imprint on visitors. Alongside these attractions, community-based tourism, craft village experiences, unique OCOP products, and rich local cuisine contribute to the province’s distinct appeal.
Over the years, Ninh Bình has been honored by prestigious international travel organizations and media, affirming its growing reputation on the regional and global stage:
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2020: Ranked among the Top 14 Most Attractive Destinations in Asia by Trips to Discover (USA).
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2022: Named one of the Top 12 Most Beautiful Filming Locations in Asia by Travel + Leisure.
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2023: Voted among the Top 10 Friendliest Destinations in the World and listed by Forbes (USA) as one of the Top 23 Places to Visit Worldwide.
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2024: Garnered global attention by being ranked among the Top 10 Wonders of the World for Travelers Who Avoid Crowds; received the Philip Kotler Award as a World Influential Destination; and placed sixth in Vietnam’s national tourism development rankings.
These international accolades not only attest to the appeal and credibility of Ninh Bình’s tourism brand but also open up new opportunities for cooperation and global promotion. They serve as a driving force for Ninh Bình’s tourism industry to continue innovating, enhancing service quality, diversifying products, and building the image of a safe, friendly, and distinctive destination.
With a clear strategic vision and the united efforts of government, businesses, and local communities, Ninh Bình is poised to achieve even greater success, solidifying its brand on the global tourism map. More than just a source of pride for the ancient capital’s people, Ninh Bình has become an ideal rendezvous for travelers worldwide—a place that spreads the beauty of Vietnam’s culture, nature, and people to friends across the globe.