In the first nine months of 2025, Ninh Binh’s tourism industry continued to record impressive results, with the total number of visitors reaching over 16.7 million, an increase of nearly 28% compared to the same period in 2024. Tourism revenue was estimated at 17,895 billion VND, up 41.08%, nearly achieving the annual target (99.42%). These are remarkable figures, signaling a highly promising year for Ninh Binh’s “smokeless industry.”
The remarkable results stem from the province’s strong commitment to implementing comprehensive measures for tourism development. The local tourism sector has intensified promotion and marketing campaigns in key domestic and international markets, while organizing a series of large-scale cultural, sports, and festival events to attract visitors. Highlights include the Ninh Binh Tourism Week 2025 – “The Golden Colors of Tam Coc – Trang An,” the seminar “Leveraging the Cultural Industry to Boost Tourism Growth,” and a wide range of cultural and sporting events such as the Mid-Autumn Festival at Thung Nham, the Lantern Parade at Tam Chuc, the Festival at Tran Temple, the International Badminton Tournament, the Provincial Volleyball Championship, and the Ninh Binh Marathon 2025. These vibrant activities have diversified tourism products, created a festive atmosphere, and drawn a growing number of domestic and international tourists, generating a positive ripple effect across the community.
Ninh Binh’s tourism image continues to shine on the global stage. The Trang An Landscape Complex was recognized by TripAdvisor among the Top 1% Best Destinations in the World, while the Tam Coc – Bich Dong Tourist Area and Bai Dinh Pagoda once again received the “Travellers’ Choice – Outstanding Destination 2025” awards. These honors underscore the relentless efforts of the Ninh Binh tourism industry in innovation, creativity, and proactive development, further affirming the province’s strong position on both the national and international tourism maps.
Alongside promotion efforts, the province has focused on developing tourism infrastructure, improving landscapes and environmental quality at tourist sites, and strengthening state management to ensure safety and security for all visitors. Tourism businesses and service providers have also enhanced service quality, implemented transparent pricing, ensured food safety, and promoted polite and civilized behavior within the tourism environment.
The achievements recorded in the first nine months of 2025 demonstrate the remarkable progress of Ninh Binh’s tourism industry, paving the way for the province to meet and surpass its annual targets. In the coming months, the tourism sector will continue to focus on improving service quality, accelerating digital transformation, and expanding visitor markets, striving to build Ninh Binh into a destination that is safe, friendly, high-quality, and truly attractive.