The program was attended by notable figures, including Tran Song Tung - Member of the Provincial Party Standing Committee and Vice Chairman of the People’s Committee of Ninh Binh; Bui Van Manh - Member of the Provincial Party Standing Committee and Director of the Ninh Binh Department of Tourism; representatives from the Ho Chi Minh City Department of Tourism; leaders of Xuan Truong Construction Enterprise; Viet Vision Communications - Entertainment - Creative Joint Stock Company; leaders of the Ninh Binh Department of Tourism and its divisions; representatives of tourism associations in Ho Chi Minh City and Ninh Binh; tourism and travel businesses from both provinces; as well as journalists attending and reporting on the event.

At the conference, the potential of Ninh Binh's tourism was introduced, highlighting the globally recognized economic value and brand of the Trang An Scenic Landscape Complex, a UNESCO World Heritage site. The program also presented various tourist destinations, products, and services in the province. Among the key events and activities in Ninh Binh in 2025 aimed at attracting both domestic and international tourists are: the Hoa Lu Festival, Ninh Binh Tourism Week 2025, the Ninh Binh Culinary Tourism Festival “Essence of the Ancient Capital,” the Trang An Festival, and the Forestival program.

This event is part of the ongoing efforts to promote Ninh Binh's tourism and increase the province’s tourism brand recognition, as well as to boost the economic development of the region through tourism.