As the largest and most established travel event in Vietnam, the 17th ITE HCMC 2023 was held under the theme “Connectivity, Growth, Sustainability”, endorsed by Ho Chi Minh City People’s Committee, Ministry of Culture, Sports and Tourism.
The event is an annual international travel event that enhances exchanges, tourism promotion and business opportunities for domestic and foreign tourism companies. Moreover, ITE HCMC 2023 was held in a hybrid format, a combination of physical booths and online events such as 2D Online Booths, and Online Appointment Schedules between international buyers and sellers.
Within the framework of the ITE HCMC 2023, a series of activities, including a seminar for buyers and sellers of tourist products, a conference for mayors of twinning cities and many workshops as well as programmes for the public and consumers, were being held in conjunction with the exposition.
The event is expected to symbolize the resilience, strength and creativity of the Vietnam tourism industry in a period of unprecedented volatility and difficulty in the global tourism industry; a networking platform for coordination and mutual support of tourism associations and local tourism businesses across the country to promote domestic tourism market, as well as create synergy to improve the competitiveness and attractiveness of Vietnam’s tourism to other countries in the region when the international tourism market reopens after the COVID-19 pandemic.
Following success of the previous years, The Department of Tourism of Ninh Binh province coordinated with the Department of Culture, Sports and Tourism of Ha Nam province to participate in the common booth of Ninh Binh- Ha Nam with an area of 72m2. The cooperation and development of tourism between provinces and cities will create the synergy and enhance the competitiveness of the cooperative and tourist development. ITE-HCMC 2023 is a good opportunity to promote, advertise and introduce tourist destinations to Ninh Binh in particular and to Viet Nam in general. This is also an opportunity for tourism businesses to update information on tourism services and products, establish relationships with partners and grasp the tourism trends of countries in ASEAN and around the world. The exposition offers an opportunity for local travel companies, especially small- and medium-sized ones, to sign business co-operation contracts with foreign partners.